ROCCAT | Gamescom | Cologne | 315 sqm

ROCCAT | Gamescom | Cologne | 315sqm

ROCCAT, a leading brand for innovative gaming accessories, showcased itself at Gamescom—Europe’s largest gaming trade fair—with an impressive custom booth. In close collaboration with Schendel & Pawlaczyk and the agency Planet Lan, a concept was brought to life that spectacularly highlighted the brand.

FUNCTIONALITY IN AN EDGY DESIGN

The basic idea of the ROCCAT product designers—to transform a monolithic block into a polygonal ROCCAT sculpture through the power of the brand—was refined by Planet Lan and spectacularly brought to life by Schendel & Pawlaczyk. A large stage with a TV wall provided the perfect setting for live events and interactive presentations. The clean lines and brand-specific design attracted numerous onlookers.

AN EXPERIENCE WORLD FOR GAMING FANS

Across more than 315 square meters, a wide variety of experience zones were created, offering something for every gaming fan: from the action-packed stage area with live DJs and events to a cozy lounge and a 3D printing workshop. The challenge lay in the 1:1 implementation of a concept previously sketched digitally, almost entirely without the use of conventional booth construction systems.

TECHNOLOGY CAPTIVATINGLY STAGED

State-of-the-art stage and event technology ensured a flawless presentation. LED strips and atmospheric lighting enhanced ROCCAT’s corporate design and created an inviting atmosphere that impressed both visually and functionally.

STRONG TOGETHER

Thanks to the seamless collaboration between ROCCAT, Schendel & Pawlaczyk, and Planet Lan, a trade show booth was created that impressed not only with its visual appeal but also with its clear brand presence. Together, they created a space that thrilled gaming fans and brought the ROCCAT brand to life in a memorable way.