Exhibition stand Impress | Interzum 2025

Impress | Interzum 2025| Colone | 195 sqm

Some stands explain themselves. This one commands attention.

For Impress at Interzum 2025, we created a presence that doesn't just illustrate the new "MOVE" concept, it embodies it. 195 square metres in Cologne, and from the very first moment, the message was clear: stand for something. Keep moving.

The suspended ceiling cube with its oversized MOVE lettering was visible from across the hall, setting the tone before visitors even stepped onto the stand. The colour world beneath it warm wood, cool white, deep anthracite felt calm and confident at the same time. No spectacle, just a clear visual language. Carefully placed lighting brought the sample panels to life the way good materials deserve: silky in one moment, textured and almost tangibly heavy in the next.

The backlit marble panels drew particular attention, not loudly, but with the quiet conviction that only great surfaces can carry.

And then there was the counter. Long, open, welcoming. Not a reception desk, more a place for real conversations. People lingered, talked, made decisions. The stand was exceptionally busy throughout all days of the fair, and the counter was rarely empty. Which is exactly what a great exhibition stand should do: bring people together and give them a reason to stay.

More information you can find on the official website of Impress.