DELIVERING PERFORMANCE

For Schmitz Cargobull, the focus of the IAA Transportation 2024 was “Delivering Performance”. The manufacturer of semi-trailers, structures and trailers wanted to bring efficient solutions and tangible benefits to life for its customers.

Together with the agency Effecticore and the customer, we created an impressive experience. Spread over two floors, with 2107 m² of indoor space and additional outdoor areas, the stand offered more than just space - it became a magnet for innovation and exchange.

The highlight were not only the 6 trailers in the indoor area and 8 in the outdoor area, but also the total of 62m² of LED screens and the eye-catching brand presence thanks to 515m² of light boxes that made the stand shine.

With a great team and a lot of passion, we realized this project and made the trade fair a complete success.